1. PRESENTED by:ISHANK RICHA SWATI 2. Introduction….. Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL).…
ROLE OF DISTRIBUTION CHANNEL IN FMCG • Distribution channel (also known as marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor…