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Documents •  Promotion The function of informing, persuading, and influencing a purchase decision.

â¢Â Promotion The function of informing, persuading, and influencing a purchase decision. INTEGRATED MARKETING COMMUNICATIONS â¢Â Coordination of promotional activities…

Documents Packaging, Point of Purchase Communications, and Signage

Slide 1 Packaging, Point of Purchase Communications, and Signage 1 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a…