Branding Laws Branding Laws Publicity : The birth of a brand is achieved with publicity not advertising. Ways to Get Publicity: Focus your coverage. Media play Social networking:…

Slide 1 Amity Business School The 22 Immutable laws of Branding Amity Business School 1. The law of Expansion The power of a brand is inversely proportional to its scope…

` ` Guerilla warfare is about waging small intermittent attacks on different territories of the opponent with the aim of harassing and demoralizing the opponent and eventually…

Slide 1 Evolution of Telecom In India Go-ahead to the CDMA technology INDIA Private players were allowed in Value Added Services National Telecom Policy (NTP) was formulated…

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Thoughts on updating our agency process for great results

Presentation on our first DB Egmore Global Reunion called Converge 2014. July 26-27, 2014. DB Egmore, Chennai.