1. 17 Public Relations, Publicity, and Corporate Advertising McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. The Role of Public RelationsTo…
1. 17Public Relations, Publicity, and CorporateAdvertisingMcGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. The Role of Public RelationsTo…
Chapter Objectives To recognize the role of public relations in the promotional mix. To understand public relations and its strengths and limitations. To understand the reasons…