Documents Public Relations

Public Relations, Publicity, and Corporate Advertising The Role of Public Relations To manage relationship with the General Public Employees Customers To manage relationship…

Business Chap17 Public Relations, Publicity, And Corporate Advertising

1. 17 Public Relations, Publicity, and Corporate Advertising McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. The Role of Public RelationsTo…

Business Chap17public relations-publicity-and-corporate-advertising-1225869851764540-9-4

1. 17Public Relations, Publicity, and CorporateAdvertisingMcGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. The Role of Public RelationsTo…

Documents 14 Public Relations. © 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the role of...

Chapter Objectives To recognize the role of public relations in the promotional mix. To understand public relations and its strengths and limitations. To understand the reasons…