Documents Integrated Marketing Communications

: Integrated Marketing Communications Objectives: 1. Discuss the role of promotion in the marketing mix. 2. Discuss the elements of the promotional mix. 3. Describe the communication…

Documents ch14

Integrated Marketing Communications 14 chapter Prepared by Deborah Baker Texas Christian University ©2002 South-Western 1 Chapter 14 Version 6e Learning Objectives 1. Discuss…

Documents Advt Mdl II

Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head.…