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Business Introducing the Open Advertising Protocol

1. Agenda 1. Why standards? 2. eBiz Document standards 1. Advertising Programs 2. Insertion Order standards3. Buyer and Seller protocols 4. How to get on board 2. Joe Pych…

Marketing eMarketer Webinar: Programmatic Advertising 2015 Outlook

© 2015 eMarketer Inc. Made possible by Programmatic Advertising 2015 Outlook Lauren T. Fisher Analyst February 12, 2015 © 2015 eMarketer Inc. Agenda:  Defining “programmatic”…

Marketing Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publishers - 4/30/15)

For  Context,  A  Li.le  About  Prohaska  Consul7ng   •  “Programma7c  Help  For  All”   •  Publishers, Ad Tech, Agencies, Brands, Industry, Investors…

Technology Programmatic buying jan 2015 v1.0

PowerPoint Presentation Programmatic Buying High Impact Advertising Opportunity For more details, contact us at [email protected] Key Points Programmatic share of total digital…