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Managing Brands Whatâs The Purpose Of Business â...To create a customer⦠...At a profitâ¦â Whatâs A Companyâs Most Valuable Asset? The Loyalty of Its Customers…

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Slide 1 Dolce & Gabbana Slide 2 Product Hierarchy Core Benefit: Luxurious, Sexy, Fashionable, High-end, High-priced Apparel Basic Product: Women’s Apparel Expected…