Brand Decisions A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. What is Brand? A name term, sign, symbol…
Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…
PRODUCT & BRAND FAILURE PGDM 2009-11 DBS PROTECT YOUR BRAND FROM BECOMING FAILURE«. How? BY UNDERSTANDING: 1 Why a brand fails ? ´ 2 How you can prevent this ? ´ BRAND…
Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…
INTRODUCTION Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. Branding is the art and cornerstone…
(A Central University) Impact of advertising on brand awareness & consumer preference with special reference to men’s wear in Agartala city. By KARTIK BHATTACHARJEE…