ROLAND BERGER STRATEGY CONSULTANTS In depth knowledge for decision makers CHINESE CONSUMER REPORT 2012 2 Foreword Significance of Roland Berger's consumer survey Developing…
INDUSTRY PROFILE Retailing Retailing is the transaction between the seller and consumer for personal consumption. It is does not include transaction between the manufacturer,…
1. HBSI Final Project 2. Goals Our task: Implement a large-scale campaign to increase the amount of earned media around the new Discover it card Provide visibility for the…
1. The Human Side of Service Science, Engineering and ManagementChallenges and Justifications for A User-Centric Quality Model of Services and Service SystemsAhmed SeffahKeynote…
1. THE 7 – S FORMULA FOR SALES SUCCESS “ Great organizations are built on the foundation of the sales function” 2. There are no shortcuts to success.Or so goes…
Slide 1B2B Advertising Slide 2 The Role of Advertising 1.Integrated Communication Programs. 2.Enhancing Sales Effectiveness. 3.Increased Sales Efficiency. 4.Creating Awareness.…