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Documents 9-1 Product-Mix Strategies Chapter 9. 9-2 Chapter Goals Difference between product mix and product.....

Slide 19-1 Product-Mix Strategies Chapter 9 Slide 2 9-2 Chapter Goals Difference between product mix and product line Product-mix strategies - positioning, expansion, alteration,…

Documents Chapter 7: Product Planning and Strategies. What is a Product? It is a set of tangible and...

Chapter 7: Product Planning and Strategies What is a Product? It is a set of tangible and intangible attributes, including packaging, colour, price, quality, and brand, plus…