PRODUCT DECISIONS • Product mix: set of all product lines – Width: # of product lines – Length: # of products in lines – Depth: # of versions of each product carried…
1. PRESENTED BY: Javeria11-arid-3303MIT-2University Institute of Information Technology ,Rawalpindi(UIIT,UAAR) Pakistan 2. BRAND "Name, term, design, symbol, or any…
Slide 1 Product & Service Strategies Jeremy Kees, Ph.D. Slide 2 The Basics… What is a product… –Anything that can be offered to a market to satisfy a want or need,…