1. Product and Brand Management 2. What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can be an object,…
1. Product Equity Advanced Marketing ManagementMaribel C. Tubera DBA Student 2. What is a product? • It is anything that can be offered to a market for attention, acquisition,…
1. MARKETINGCONCEPTS &ITS ENVIRONMENT 2. What is Marketing…?? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All ofthe…
1. MARKETINGCONCEPTS &ITS ENVIRONMENT 2. What is Marketing…?? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All ofthe…
1. A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can be an object, service, idea,etc. 2. Most new product…
1. How can company build and manage its product mix and product lines? 2. Product mix can be build by grouping related items that function in a compatible manner 3. Product…
1. STRATEGY Setting Chapter 11 2. HOW can a company build and manage its product mix and product line? 3. PRODUCT MIX It is the set of all products and items a particular…
1. Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need PRODUCT - Everything that goes with the purchase.-…
Slide 1Product and Brand Management Slide 2 What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can…