Documents Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements....

Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…

Documents 02-PRODUCT DECISION.ppt

PRODUCT DECISIONS 7-1 Product • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and…

Documents Product

1. 7-1 Product Decisions • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…

Documents 7-1 Product Decisions Product is critical element of marketing mix; Anything that can be offered to....

Slide 1 7-1 Product Decisions Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…