Documents Product Management

Product Management Product related decisions- branding and packaging BASIC CONCEPT: The Product Types of Product complex tangible convenience tangible service The retailerâs…

Documents Brand - a name, phrase, symbol or design, or some combination of these used to identify a product...

Brand - a name, phrase, symbol or design, or some combination of these used to identify a product and set it apart from its competition. Trademark â a brand that has been…