1. 10,000 NEW BRANDS ARE CREATED EVERY DAY.of identity brandingPRESENTED TO KLC SCHOOL PARTNERSHIPS Creative Strategy 2. Branding is the foundation of marketing and is inseparable…
CONSUMER BEHAVIOUR What products and services do we buy? Why do we buy? How often do we buy? From where do we buy etc? Are the issues which are dealt with in the discipline…
Research On: Identifying the influence of Retail Visual Merchandising on Consumer Buying Behaviour. Presented By: Rajesh Radhakrishnan Batch 15 KH08OCTMBA58 Current Status…
1. Engaging in meaning in brand value and consumer engagement… the future of brands.27 September 2011 2. We will coverHow: An informed consumer;Media proliferation making…
1. Issues in Product Management What is a product? 5 Levels of a product (core, actual, and augmented) Product Classification (goods vs services, durable vs nondurable, consumer…
1. 2. Product Life Cycle Theproduct life cycledescribes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline. 3. Brand…
1.52. Percy and Elliott, 2009 3. in-house creative departmentwrite copy in-house and use freelance graphic artist 4. “Positioning refers broadly to the values and associations,…
1. Professional buzz monitoring 2. Who is Attentio Europe pioneers in Social Media monitoring and analysis We monitor, measure & analyse discussions on blogs, video logs…
1. ComicBlitz BY Comic Strips | Web-Comics | Brand Mascots 1ORANGE RADIUS ARTS PRIVATE LIMITED 2. ORANGE RADIUS ARTS PRIVATE LIMITED 2 What is COMICS? Can deliver complex…