1. Mary O. Cramer, CPHQ, MBA Master Black BeltDirector, Performance Excellence August 2006 Design for Six Sigma NewYork-Presbyterian Hospital Driving Success and Lessons…
Slide 1Price to Value Chapter 4-6 Slide 2 Agenda What should we expect to find when we identify products on the price versus value plane? What does it mean to be priced to…
1. PricingSoma GiriDisclaimer: - Some of the images and content have been taken from different online sources and this presentationis intended only for knowledge sharing…
Slide 1 Kotler / Armstrong, Chapter 10 _____ is the sum of values that consumers exchange for the benefits of having or using a product or service. 1.Place 2.Purchase 3.Price…
Slide 1 Sakiyama T 1, Weber R 2 *, Behnisch P 3, Nakano T 4 1 Osaka City Institute of Public Health and Env. Sciences, Tohjo-cho 8-34, Tennoji- ku, Osaka 543-0026, Japan;…
Slide 1 Marketing Oh, tell me more!! Slide 2 Marketing ► Set of processes for creating, communicating, and delivering value to customers for improving customer relationships….ok…
Slide 1 Understanding Audiences Slide 2 Critical for a Strategic Communicator to understand the audience: Identify the audience and their media environment Craft message…
Slide 1 Managing Products and Brands Slide 2 Product Life Cycle The Product Life Cycle describes the stages a new product goes through in the marketplace. –Introduction…
Slide 1 Pricing Strategies 7.3 Slide 2 Product Mix Strategies Involve adjusting prices to maximize the profitability for a group of products rather than on just one item.…