The First P: Service Product or Service Package: A service is a bundle of features and benefits. However these benefits have relevance to a specific target market. Hence…
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Slide 1Overview of Drug Purchasing & Pricing Lanny T. Cross ADAP Program Specialist Slide 2 Drug Pricing Schedule Hypothetical Drug = $100.00 AWP Price Dispensing Fee…
1.Services Marketing12. MarketingMarketingas per Peter Drucker – the aim of marketing is to know and understand the customer so well that the product or service fits him…
1.Services Marketing2. Marketing Marketingas per Peter Drucker – the aim of marketing is to know and understand the customer so well that the product or service fits him…
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1. The Product 1 Contact info for more information: Jerry M. & J. Lynn Kronk www.lynnkronk.com Direct: 256-226-3099 [email protected] Note: Pricing & Services may…
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