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Chapter-by-Chapter Instructional Material Chapter 14: Developing Pricing Strategies and Programs LEARNING OBJECTIVES After reading this chapter, students should: · Know…
PowerPoint Presentation PRICE PRODUCT PLACE PROMOTION 1 One of the most fundamental of the four Ps Itâs the one that produces revenue Most flexible Can change rapidly Pricing…
1. How should a company set prices initially for products and services? 2. Understanding Pricing • It is not just a number on tag • Can be rent, tolls, fare, fees, wages,…
1. SETTING THE PRICE -KARTIK BHARGAVA 2. STEP 1: SELECTING THE PRICING OBJECTIVE 3. Survival 4. Maximum Current Profit 5. Maximum Market Share 6. Maximum Market Skimmimg…
1. HOW DO COMPANIES SET PRICES INITIALLY? 2. 6 – Step Process 3. Selecting The Pricing Objective 1. SURVIVAL 2. MAXIMUM CURRENT PROFIT 3. MAXIMUM MARKET SHARE 4. Selecting…
1. Setting The Price Ankeita Mall S.G.S.I.T.S. 2. How should companies set prices initially for products or services? 3. 6 Steps in Setting a Pricing Policy 4. 1. Selecting…