Marketing Management pricing decisions Deepak bhattacharya Copyright Welingkars DHRM 2009 2 What is Price? • The amount of money needed to purchase something • Price…
Setting the right price The real issue is value, not price ! Price is determined by what the consumer is willing to pay, not the cost to manufacture, distribute, and promote.…
1. BRCM COLLEGE OF BUSINESS ADMINISTRATION LIBRARY ASSIGNMENT2012-13 MARKETING MANAGEMENT -II SYBBA SEM-IV DIVISION-I TOPIC: APPLICATION PART OF PRODUCT, PRICE, PLACE AND…
Lateral Thinking You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting for the bus: 1. An old lady…
MARKETING mIX Product In product some elements are involved which are Variety, Quality, Size, Features Brand Name, Packaging and Services. Varity Surf Excel is at present…
Lateral Thinking You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting for the bus: 1. An old lady…