Marketing Mix of Apple iPhone

MARKETING MANAGEMENT II

Study of Marketing Mix of“APPLE iPhone”

in Solapur

Presentation By:- Name Roll No.

1.Mr. Akshay Karwa 20192.Mr. Anshul Raka 20373.Mr. Pratik Shah

20414.Mr. Ankit Sharma 2042

Submitted to:-Miss Rajni Kshirsagar

About Apple…Started on April 1, 1976

Incorporated - Apple Computer, Inc. January 3, 1977.

Renamed - Apple Inc.January 9, 2007

Headquartered Cupertino, California

Founder of Apple Co.

RONALD WAYNE STEVE JOBS(Former CEO)

STEVE WOZNIAK

Key Points:

Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries.

Area served worldwide with 406 retail stores.

Great employee support of 80000 employees.

Own website - www.apple.com

Arthur Levinson Chairman

Timothy Cook CEO

History of Apple Logo…

1976-1998 1998-2000 2001-2007 Present Logo

Tag Line:-Think Different

Products of AppleMac- Mac Book, Mac Laptop

iPod- Nano, Shuffel, Touch

iPad- iPad 2, iPad 3,iPad mini

•iPhone - iPhone 5s, 5c, 4s

Major Competitors

Samsung

BlackBerry

Nokia

Sony

Elements of Marketing Mix

with reference to“Apple iPhone”

in Solapur

Product MixProduct Form

Product Quality

Product Style

Product Packaging

Warranty and Guaranty

Products:-

iPhone 4s

iPhone 5s

iPhone 5c

Product Form:-

Size:- iPhone 4s - 4.54 x 2.31 x 0.37 inch iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch

Shape:- Rectangular Bar Shaped

External Appearance:-

Product Mix

Colour:-

iPhone 5S

iPhone 5c

iPhone 4s

Product Mix

Product Quality:-

Material Quality

Product Mix

Product Style:-

Product Mix

Product Packaging

iPhone 4s, 5s

iPhone 5c

Product Mix

Warranty and Guaranty:-

12 months warranty.Terms and Condition applied*

Product Mix

SPECIFICATION

Price Mix

Cost

Discount

Pricing Method

Pricing Strategy

Price Mix

Cost:-

Price Mix

Discounts:-

Price Mix

Pricing Method:-Demand Based Method

Pricing Strategy:-Skimming PricingFinger Print ScnnariSightiTunesiCloudiMessenger

Price Mix

Place MixWholesaling & Retailing

Order processing

Warehousing

Inventory management

Transportation

Place Mix

Wholesaling & Retailing:-

Place Mix

Apple Assem

bly House

CNF

Apple iWorld

Stockiest

Distributer

Retaile

r

Place Mix

Place Mix

Apple Assembly House

Super Market Apple Web Store Middle Man

Wholesaler

Third Party

Order processing:-

Place Mix

Warehousing:-

Inventory management:-

Inventory management:-

Place Mix

Transportation:-

Place Mix

Promotion MixGenerates Awareness and Convey

Benefits

Promotion Mix

Advertising:-Medias:-Print Media

Electronic Media:-

1) Television

2) Internet

Sales Promotion:-

Encouraging purchase for the

product

Exchange Offers Modified Payment

Plans

Cutting Down The Prices Of Previous

Tie in promotion

Point of Purchase

Personal selling:-

Public Relation:- Magazine

Events

Spokesperson:-

Direct marketing:-

Thank you!!!