BINIL MERLIN NEVIN RIBA ABOUT THE MOTHER COMPANY •Hindustan Unilever HUL -India largest consumer product company. •Formed in 1933 by Lever brother’s India. •Headquarters…
250 ml Brick pack CSD SHANDY Drinks Table of Contents 250 ml Brick pack CSD SHANDY Drinks k llll 1.0-Company Introduction: Shandy Cola was established in early 1980s with…
Marketing Management pricing decisions Deepak bhattacharya Copyright Welingkars DHRM 2009 2 What is Price? • The amount of money needed to purchase something • Price…
Setting the right price The real issue is value, not price ! Price is determined by what the consumer is willing to pay, not the cost to manufacture, distribute, and promote.…
Presented to sir khalid Made by Sobia & Anna Definition pricing objectives should flow from and be consistent with corporate and marketing objectives and the overall…
1. OBJECTIVES0 Goals or targets that companies set themselvesto achieve and which provide a focus for decision ,making and for devising strategy0 Short term targets with…
DEDICATED TO OUR BEST TEACHER MR. ANWAR ULLAH SHEIKH: HE TEACHES US LIKE A SHINING STAR, AND REPORT. WITH OUT HIS GUIDENCE WE WOULD NOT BE IN A POSITION HELPS US IN ALL THE…
1. Seminar 7 Managing Marketing Processes ---- Value Creation and Price Setting Robin Teigland Master of General Management Stockholm School of Economics September 19, 2013…
Slide 1The Marketing Mix Price Strategies Slide 2 The Importance of Pricing Pricing is one of the most vital decisions made by management Price too high and you lose the…