Rin : Hindustan Unilever's distribution network is recognized as one of its key strengths. Its focus is not only to enable easy access to our brands, but also to touch…
1. Gaining Competitive Advantage throughMore Effective Direct Material SourcingHow Industrial Equipment Suppliers Can ImplementProcurement Best Practices to Reduce Risk andImprove…
1. • Weichert, Princeton Market Update • Prepared exclusively for the Weichert Princeton Associates every week. • Town by town data available at www.slideshare.net…
Consumer behavior second session Reference book for this session: Consumer behavior by: Roger D. Blackwell Paul W. Miniard James F. Engel Lecture notes are available at:…
3 The Effects of Marketing Mix Elements on Brand Equity* Edo Rajh** Abstract The structural model of the effects of marketing mix elements on brand equity is defined in line…
1. Theory of oligopoly “Competition amongst the few”Copyright Economics Department, King’s School, Chester 2. Characteristics of oligopoly The market is dominated…
General appliance General Appliance Corporation case study The GAC was an integrated manufacturer of all types of home appliances. The company had a decentralized , divisional…