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Received July 1, 2013 Published as Economics Discussion Paper July 11, 2013 Revised November 4, 2013 Accepted January 13, 2014 Published January 29, 2014 © Author(s) 2014.…

Slide 1 1 Overview of Selling Slide 2 1 Learning Objectives Define personal selling and describe its unique characteristics as a marketing communications tool. Distinguish…

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