Documents Opinion Leadership

11-1 CONSUMER BEHAVIOR Fourth Edition Michael R. Solomon Chapter 11 Group Influence and Opinion Leadership ¥Copyright 1999 Prentice Hall Reference Groups A Reference Group…

Documents 10-1 12/12/2014 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 10...

Slide 110-1 12/12/2014 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 10 Groups CONSUMER BEHAVIOR, 9e Michael R. Solomon Slide 2 10-2 12/12/2014…