11-1 CONSUMER BEHAVIOR Fourth Edition Michael R. Solomon Chapter 11 Group Influence and Opinion Leadership ¥Copyright 1999 Prentice Hall Reference Groups A Reference Group…
Slide 1 Chapter 7: Understanding High-Tech Customers Slide 2 What is meant by “design” and “design thinking?” How do marketing strategies compare amongst…
Chapter Learning Objectives After studying this chapter, you should be able to: Define perception and explain the factors that influence it. Explain attribute theory and…