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A Study on Brand awareness of Radhas Ayurvedic Soap for Radhas Ayurvedic Soap works CHAPTER-01 INTRODUCTION The Toilet soaps market is estimated at 530000 tpa including small…

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CHAPTER 1 INTRODUCTION 1 1.1 Introduction Toilet soap industry is one of the oldest Fast Moving Consumer Goods (FMCG) industry in India. It is among the highest penetrated…

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2015 Marketing Management Group 4 [PREMIUM SOAP MARKET MARKETING MIX] The scope of the project is to study the premium Indian soap market marketing mix. Submitted By: Group…