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3 LEARNING OBJECTIVES After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WHERE IN THE WORLD ARE YOU? IN THE MIDDLE OF THE GPS REVOLUTION!…

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Business Chapter03 (1)

1. ker29931_c03_064_089.indd 6410/8/09 2:44:39 PM 2. 3 LEARNING OBJECTIVES After reading this chapter you should be able to: LO1LO2LO3LO4LO5LO6ker29931_c03_064_089.indd 65Explain…