Business 2. Intl. Mkt. Environment

1.GlobalMarketingEnvironment Jan Surya Sharma2. INTERNATIONAL MARKETING ENVIRONMENT 3. MACRO – MICRO & INTERNAL ENVIRONMENT THE MACRO-ENVIRONMENT includes all factors…

Documents Copyright 2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides...

CHAPTER 6 Reaching Global Markets 6 - 1 After reading this chapter you should be able to: Explain the effects of economic protectionism and the implications of economic integration…