Presented at the iMedia Breakthrough Summit - Mobile Bootcamp, Oct. 20, 2013, Austin, TX

Describes challenges in estimating potential and demand for "new-to-market" products and services. Outlines approaches and tools that yield more valid (e.g., more…

Contains findings from research study conducted with U.S. consumers Feb. - March. 2011. Additional findings added in July and August of 2012.

Today’s WebinarDrive Revenue and Loyalty byEngaging Mobile and Social ConsumersDr. Phil Hendrix Doug Stephens Ashok KarthamFounder and Director, Retail Prophet Founder…

2 How SoLoMo is Connecting Consumers and Brands to (almost) Everything Dr. Phil Hendrix, immr and GigaOm Pro May 21, 2012 Slides @phil_hendrix 3 Is Your Brand Connecting?…

Slide 1 How SoLoMo is Connecting Consumers and Brands to (almost) Everything Dr. Phil Hendrix, immr and GigaOm Pro May21, 2012 Slides@phil_hendrix ‹#› Is Your Brand Connecting?…

MOBILE Location ± the Epicenter of Mobile Innovation in 2010 Forces Unleashing a New Generation of Location-based Services Dr. Phil Hendrix, immr PRO.GIGAOM.COM MOBILE Location…

1. How Consumers AreUsing Local Search- Results from a National SurveyWhitepaper sponsored by YPPrepared byDr. Phil Hendrix, Director immrOctober 2012Acknowledgements:Support…

1.Mobilizing the Enterprise with Off-the-Shelf Apps and Custom Mobile Solutions Whitepaper sponsored by SAP Prepared by Dr. Phil Hendrix, Director immr August 2012 Acknowledgement:…