Gamification is a process of using game thinking and mechanics to engage users. This concept can be applied to both customer facing applications and employee facing applications…

You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar is fine. But…

Primary NAPLAN* Persuasive Text sample work sheets – Primary Written by Merryn Whitfield ISBN 978-1-921852-00-8 © Copying for educational purposes – Copyright information…

This Presentation explains the proposal writing techniques. types, functions.

Systematic screening – Why? • Most businesses fail in less than two years • Fewer than 1% of the business plans submitted to VCs get funded • Business failures lead…

Behavioral psychology and stimulating the "lizard brain" is emerging as one of the hottest topics in conversion optimization. This deck presents the case study…

Enterprise Ireland eBusiness Workshop Athlone, 27th March 2014 Think different about marketing Export B2B marketing. Deep digital expertise. Marketing & full production…

Revenue Recognition can be Challenging … Revenue Accounting – What does it Mean? There are 2 aspects to accounting for revenue transactions Revenue Recognition…

PERSUASION EATS ADVERTISING FOR BREAKFAST exploration of the future of advertising THE SALES FUNNEL IS DEAD Digital is a revolution in choice and buying behavior, not in…

DIGITAL THINKING ON BRANDING, MARKETING AND CAMPAIGNING TOM DE BRUYNE FOUNDER/ CREATIVE DIRECTOR SUE AMSTERDAM Tuesday, March 19, 13 I AM TOM DE BRUYNE, I CO-FOUNDED AND…