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Ad Campaign for Monster Energy Drink
Career Ad Campaign for Monster Energy Drink

I worked with a group to research about Monster Energy, discover consumer insights and create a strategy for the brand campaign.

Pawned. Gamification and Its Discontents
Design Pawned. Gamification and Its Discontents

My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.

Meaningful Play. Getting »Gamification« Right
Design Meaningful Play. Getting »Gamification« Right

Google Tech Talk given on January 24, 2011 in Mountain View, CA on gamification and how to get three »missing ingredients« right: meaning, mastery, and autonomy.

Beyond Gamification: Architecting Engagement Through Game Design Thinking
Design Beyond Gamification: Architecting Engagement Through Game Design Thinking

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated…

Who is Gaming in India and Why: Demystifying the Video Game Landscape
Devices & Hardware Who is Gaming in India and Why: Demystifying the Video Game Landscape

Mr. Abhinav Chokhavatia shares his presentation on who is gaming in India and why at the Global Youth Marketing Forum 2012 (GMYK) in Mumbai. http://zatun.com http://zatungames.com

BBVA Innovation Edge. Gamification (English)
Economy & Finance BBVA Innovation Edge. Gamification (English)

Gamification is a process of using game thinking and mechanics to engage users. This concept can be applied to both customer facing applications and employee facing applications…

Game on  ctu keynote by calongne 2014
Education Game on ctu keynote by calongne 2014

Video games and simulations with statistics, visual examples and research by Colorado Technical University doctoral students on game design hosted by Dr. Cynthia Calongne.…

Connecting The Dots of The Human Experience
Education Connecting The Dots of The Human Experience

A presentation focusing on storytelling and its power to communicate human experiences made at the September 2013 edition of DOTTS.

Gamifying the Language Classroom
Education Gamifying the Language Classroom

Keynote presentation given at the 7th Virtual Round Table conference - April 27th 2014

Rogers Arena Seating
Entertainment & Humor Rogers Arena Seating

Toronto is a very powerful town with a wealthy existence. Becoming an essential focus of English cultural life, soon after London and NY, Toronto attracts best talents from…