1. © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Learning ObjectivesLEARNING OBJECTIVES How does the marketing of services differ fromthe marketing of products?…

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SERVICES: THE INTANGIBLE PRODUCT 13 CHAPTER 13-â¹#⺠1 Describe how the marketing of services differs from the marketing of products. Discuss the four gaps in the Service…

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