Marketing Ppt Chapter 13

1. Principles of Marketing MKT3010 Chapter 13 Services: The Intangible Product Patricia Knowles, Ph.D. Associate Professor Clemson University 1 2. 2 Principles of Marketing…

Marketing Basic chap013

1. 13-1 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document…

Documents 13-1 CHAPTER SERVICES: THE INTANGIBLE PRODUCT 13.

SERVICES: THE INTANGIBLE PRODUCT 13 CHAPTER 13-â¹#⺠1 Describe how the marketing of services differs from the marketing of products. Discuss the four gaps in the Service…