1.  The TVS group was established in 1911 byShri. T. V. Sundaram Iyengar The TVS group is today a leading playerin automobile and automotive industry The group has…

1 THE INDUSTRY SCENARIO With the entry of multinationals and home companies sprucing up their act, the confectionery market is booming. McKinsey & Co. has estimated the…

Group members Namrata Dedhia Allen Lopes Poonam Mane Yukti Marvah Sanket Mazgaonkar Jeet Mehta 16 48 51 53 54 55 Introduction In 1929 a small factory was set up in the suburbs…

INTRODUCTION TO E-INSURANCE E-insurance can be broadly defined as the application of Internet and related information technologies (IT) to the production and distribution…

Analysis of Paint Industry Presented by: Group 8 Alisha (09PG244) Monil Modi (09PG326) Rakesh (09PG039) Prabhava Ram (09PG430) Subhanwita Pal (09PG411) Introduction The size…

Kodak versus Fuji The Case What were the forces transforming the market for Kodak / Fuji ? Forces Transforming the Market Acceptance of foreign brands by Americans. Rise…

Strategy Implementation Operationalizing strategy This phase is the translation of the agreed upon long term objectives, the strategic plan, into organizational action. Here…

HMT WATCHES A brand which has failed and which wants to implement a turn-around strategy Internal Assessment Project Report Subject: Integrated Marketing Communication HMT…

1 MARKET PROFILE In a waste country like India where temperature crosses the mark of 450c during summer the demand of soft drink is always high among consumer and to give…

HINDUSTAN MACHINE TOOLS WATCH DIVISION HMT : A SNAPSHOT Incorporated in 1953 by the Government of India as a Machine Tool manufacturing company. Over the years diversified…