Documents Kodak Vs Fuji

Kodak versus Fuji The Case What were the forces transforming the market for Kodak / Fuji ? Forces Transforming the Market Acceptance of foreign brands by Americans. Rise…

Documents Kodak-Vs-Fuji

CASE ANALYSIS FUJI VS KODAK Introduction to the Case Kodak s revenues were down from $15.97 bn in 1996 to $14.36 bn in 1997 and net earnings fell from $1.29 bn to just $5…