Documents CHAPTER 5 Consumer Behavior: How and Why People Buy M A R K E T I N G.

CHAPTER 5 Consumer Behavior: How and Why People Buy M A R K E T I N G Consumer Behavior The process individuals and groups go through to select, purchase, or use goods, services,…

Documents CHAPTER 5 Consumer Behavior: How & Why People Buy M A R K E T I N G Real People, Real Choices.

CHAPTER 5 Consumer Behavior: How & Why People Buy M A R K E T I N G Real People, Real Choices 5-* Chapter Objectives Define consumer behavior & explain reasons why…