PowerPoint Presentation 8 Challenges for Ecommerce in India Presented By: Pitabas Nayak Roll No. 11IMBA047 5 Yr. IMBA Programme Dept. Of Business Admn. Utkal University Guide:…
CHAPTER 5 Consumer Behavior: How and Why People Buy M A R K E T I N G Consumer Behavior The process individuals and groups go through to select, purchase, or use goods, services,…