1. Star theory Richard Dyer 2. Overview • Richard Dyer’s star theory is the idea that celebrities and icons are produced by institutions for financial reasons and are…
1. • Apple Incorporate, is an Americanmultinational company that manufactures,designs, markets and retails consumerelectronics, appliances and personalcomputers.• Entered…
1. 10 minutes, 10 ideas for Mobile Advertising Success Lynn Tornabene, CMO 2. Plan integrated, not afterthought1Attend the Mobile Ad Summit1 3. Plan integrated, not afterthought2Think…
1. On-Air, On-Site, Online & On-Target Delivering America’s leading niche sports – We don’t just reach your target audience, we create an emotional brand connection…
1. ASU Case Study engagement stats; fan insights 2. Arizona State University wanted to know what triggers their passionate fans to go to games…so we found out.One of…
1. Case Study:Collingwood FC &SportsbetFan Engagement; Insight; New Revenue Streams November, 2012 2. What is CheckinLine?• CheckinLine leverages and commercializes…
1. Startup Metrics for Pirates: AARRR! Lean Startup Circle UCSF Jan 2010 Dave McClure 500 Hats / Founders Fund http://www.500hats.com http://500hats.typepad.com http://slideshare.net/dmc500hats…
1. Numbers not Napkins: Simple Startup Metrics & Business ModelsSDForum Business Intelligence SIG Palo Alto, January 2009Dave McClure, Founders Fund http://www.foundersfund.com/…
1. T he iconic experience brand of the rally,the Sturgis Buffalo Chip®, celebrated its 31st consecutive year of music, motorcycles, freedom and camaraderie.Tens of thousands…