2009.Upfront.Use1

On-Air, On-Site, Online & On-TargetDelivering America’s leading niche sports –We don’t just reach your target audience, we create an emotional brand connection

• Winnercomm is a leader in the business of emotional engagement –connecting brands with large, loyal and profitable markets

• We deliver America’s leading “niche sports” and touch sports’ most passionate fans

• Because we produce the sports we sell, we offer unsurpassed impact, activation and added value for less

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IntroductionIntroduction

• With over 25 years in business, Winnercomm is the largest independentprogramming, production, interactive, design, technology (SkyCam and Cable-Cam™), marketing services and national sponsorship and media sales company in U.S. Sports

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About UsAbout Us

• You see our work & sponsors daily across 15 TV/cable networks and numerous high profile series and events for which we offer advertising/sponsorship sales

WeWe’’re Television re Television Experts

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• Winnercomm Sports has long been considered the “gold standard” in television and technical production─ but don’t take our word for it

• In addition to the top broadcast and cable networks, our work is also highly recognized independently: – Academy Award winner:

• Cable-Cam™• Technical Achievement

– Emmy Award winner:• Fourteen (14) to date• Content, production & design

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CredentialsCredentials

• The properties shown below are assets we represent exclusively or in conjunction with the respective league or governing body

WeWe’’re Sports & Sponsorship re Sports & Sponsorship Experts

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• Niche does not mean small ─ our sports connect with 18 - 24% of the U.S. TV HH population and a significantly higher percentage of key target demographics and geographies

• Shown above: total unduplicated reach to the respective sport annually (P2+ Nielsen NPower; ESPN network telecasts)

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70 Million 68 Million 53 Million

ScaleScale

Fictitious ESPN Upfront Buy Winnercomm Sports Difference• ESPN SPORTSCENTER LT . 88• ESPN NBA MATCH-UP .55• ESPN NCAA FOOTBALL .49• ESPN NCAA WOMENS BB 1.03• ESPN SPORTSCENTER EL .75• ESPN2 WOMENS BILLARDS .43• ESPN POKER .46• ESPN MLB 1.34• ESPN2 POKER .24• ESPN2 TENNIS .40• ESPN2 BOXING .37• TOTAL SPEND $500K

Same networks, similar ratings. The Difference?Our deliverables include powerful sponsorship elements like: custom in-show features/elements, on-air/on-site signage, VIP hospitality, activation, turn-key interactive, print, and more!Source: Nielsen Media Research, 2007 ESPN Ratings & 2008 Winnercomm Cume Ratings

• ESPN Lumber Liquidator’s PBA Tour .90

• ESPN NBA MATCH-UP .55• ESPN/2 BULLRIDING/RODEO .50• ESPN NCAA WOMENS BB 1.03• ESPN SPORTSCENTER .88• ESPN2 WOMEN’S BILLARDS .43• ESPN POKER .46• ESPN MLB 1.34• ESPN2 WORLD S. POKER .24• ESPN W.CUP SOFTBALL .90• ESPN/2 THOROUGHBRED HR .95• TOTAL SPEND $500K

rating rating

Winnercomm Sports DifferenceWinnercomm Sports Difference

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• SkyCam and Cable Cam™ are the leading TV POV technology systems

• Its obstacle-avoidance capabilities enable Skycam’s stabilized camera to be operated anywhere in a defined 3-dimensional space, right in the middle of a sporting event

Technology Technology Innovation

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Sports Properties: BowlingSports Properties: Bowling

• The Lumber Liquidators PBA Tour – a 23 event national tour featuring the greatest bowlers in the world competing live on ESPN television

• The PBA Tour is one of the highest rated sports on ESPN and attracts 68 million total viewers

– Television Production– Sponsorship and media sales for

the Tour

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• Xtreme Bulls Tour– The PRCA’s top bull riders take on the

world’s rankest bulls through a rigorous 9-event tour

• Wrangler Pro Rodeo Tour Finale– The last chance for glory as the PRCA’s

top cowboys, livestock and rodeos go head-to-head in an elimination playoff in Omaha, NE

• Wrangler National Finals Rodeo– A 10-day shootout featuring the top 15

cowboys and girls competing for over $5MM in prize money and the coveted World Champion gold buckles

Sports Properties: Rodeo & Bull RidingSports Properties: Rodeo & Bull Riding

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• Television production, sponsorship sales and hospitality

– ESPN and ESPN2 – “Triple Crown Weeks live racing”– ESPN.com

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Sports Properties: Thoroughbred RacingSports Properties: Thoroughbred Racing

• World Cup of Softball on ESPN, featuring the “Best of the Best”from around the world

• Amateur Softball coverage and market activation at grassroots level

• World Cup of Softball: International Tournament on ESPN – July 2009

• Border Battle, men’s slow-pitch game on ESPN – July 2009

• ISF World Championships: International Event – July 2010

Sports Properties: SoftballSports Properties: Softball

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• World of Outlaws – America’s premier winged and late-model cars airing on SPEED

• WoO is the Triple A of NASCAR• We create brand initiatives that

create preference, drive customers, and affect sales

Sports Properties: World Of OutlawsSports Properties: World Of Outlaws

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Sports Properties: WomenSports Properties: Women’’s Billiardss Billiards

• The Women’s Professional Billiard Association (WPBA) is the oldest, most respected organization within the sport

• Each year the WPBA hosts the Women’s Pro Billiards Tour - the most intense and competitive 9-Ball tournaments in the world

– Seven (7) sanctioned events– 64 competitors vying for the prestige of

becoming the best of the best– Televised on ESPN networks– Activation and TV-Visible Signage– Title and Presenting sponsorships

available

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Sports Properties: GolfSports Properties: Golf

• Looking to do a little golfing? We have a variety of televised events to offer: Wendy’s 3 Tour Challenge, Young Guns and World Club Championship

– Hospitality & Tickets– Title and Presenting available– Televised on the Golf Channel– Activation & TV-Visible Signage

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• Winnercomm has produced Outdoors and Adventure Sports programming on ESPN, TOC, NBC, VERSUS and CBS

• This includes developing Outdoors shows for air as a time buy, fee for services, or partnership

• NRA’s Under Wild Skies – is an acclaimed series that takes viewers across the outdoors landscape on a different hunting adventure weekly

– NRA Under Wild Skies on VERSUS in Q3/Q4 2009

– Dogs & Logs World Championships Outdoor Channel 2009

Sports Properties: OutdoorsSports Properties: Outdoors

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• We create branded in-show features, elements and promotions that provide valuable on-air exposure

• Ideas are custom created to meet specific brand needs

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InIn--show Integrationshow Integration

• We also offer hospitality opportunities that enable clients to experience the excitement, while building relationships with their vendors and customers

HospitalityHospitality

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• As DVR use proliferates, we provide high-impact TV-visible signagethat can’t be skipped, zapped or ignored

Signage IntegrationSignage Integration

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• We provide creative opportunities to activate your brand via customized sweepstakes, promotions, event activation and various on-site media opportunities

ActivationActivation

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• Our sports properties also offer interactive extensions to further reach their most passionate fans

• As we house and maintain many of our league’s websites internally, we are able to offer customized campaigns to extend your brand’s sponsorship presence

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InteractiveInteractive

• Customized “niche” sports sponsorships on the ESPN Networks and other channels!

• Integration – On-air, On-site, Online & On-target!

• Available only through your Winnercomm Sports Sales VP

• Guaranteed audience delivery!• Winnercomm Sports – to KNOW us

is to LOVE us!

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SummarySummary