Key Highlights: 77% of the brands in the industry engage with their audience on Facebook In the personal care segment, most social media buzz are on brands owned channels.…
Highlights of the report: - Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and…
LETS KILL LANDFILL MARKETING Some rights reserved by United Nations PhotoTuesday, 4 October 2011 LANDFILL MARKETING MARKETING COMMUNICATIONS THAT NO-ONE WANTS, TRYING TO…
Forrester Research, Inc., 60 Acorn park drive, Cambridge, MA 02140 UsA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com How Social Media Is Changing Brand…
Joanna Bakas & Stefan Erschwendner Managing Partner of Lighthouse CEE Strategy in a digital world How to lead a brand in 2010 HOW TO LEAD A BRAND IN 2010 A holistic view…