BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne From Harvard Business Review October 2004 Author and Article Information W. Chan Kim ([email protected]) is…
PRESENTED BY : NISHANT NAGDA UNIVERSAL BUSINESS SCHOOL BLUE OCEAN STRATEGY BY W. CHAN KIM & RENÃE MAUBORGNE How to Create Uncontested Market Space and Make the Competition…
By W. Chan Kim & Renée Mauborgne Harvard Business Review Presented By: Sadaf Fatima Khadija Iqbal Kashif Shazad BLUE OCEAN STRATEGY Competing in over crowded industries…