Business Blue Ocean Strategy

BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne From Harvard Business Review October 2004 Author and Article Information W. Chan Kim ([email protected]) is…

Marketing Blue Ocean Strategy

PRESENTED BY : NISHANT NAGDA UNIVERSAL BUSINESS SCHOOL BLUE OCEAN STRATEGY BY W. CHAN KIM & RENÃE MAUBORGNE How to Create Uncontested Market Space and Make the Competition…

Documents BLUE OCEAN STRATEGY

BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne From Harvard Business Review October 2004 Author and Article Information W. Chan Kim ([email protected]) is…