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Who Am I? When reflecting on this complex and somewhat uncomfortable question, I am reminded of Roy Baumeister, who believed âa well-lived life is one that has meaning,…

Documents The Self Michael J. Kalsher MGMT 4460/6940 Summer 2014.

Slide 1 The Self Michael J. Kalsher MGMT 4460/6940 Summer 2014 Slide 2 Chapter Objectives  The self-concept strongly influences consumer behavior.  Products often play…