1. 4/3/2011 1 Strategic Management Introduction What is Strategic Management? • To achieve and maintain competitive advantage • Strategic management – used by academia…
Introduction to PR Introduction to PR Strategic Planning of PR What does strategic planning actually mean? From Oxford English Dictionary: ‘plan n. & v. formulated…
Introduction to PR Introduction to PR Strategic Planning of PR What does strategic planning actually mean? From Oxford English Dictionary: ‘plan n. & v. formulated…
Introduction to PR Introduction to PR Strategic Planning of PR What does strategic planning actually mean? From Oxford English Dictionary: ‘plan n. & v. formulated…