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A Global Perspective 12 Marketing Channels and Supply Chain Management Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming Hon-…

Documents UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING 10.01 Classify channel member...

UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING 10.01 Classify channel member relationships. The Distribution Process Essential to successful exchange of goods…

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Chapter 10 Marketing Channels Delivering Customer Value Dr. Kao Group 9 M0345008 Zoe / M0345016 Jacky Outline Explain why companies use marketing channels and discuss the…