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Education DM Lecture 2

1. Digital marketing #DM2managementimplications and planning 2. SOSTAC® planning model…123456situationobjectivesstrategytacticsactioncontrolcorporatemarketingdigitalresources…

Education Integrated Marketing Communications Lecture 1

1. Integrated Marketing CommunicationsMarketing Communications Planning process1An Introduction to the Synergistic 2. thinking…don’t think like a consumer, don’t think…

Education DM Lecture 3

1. 3 2. 123456situation analysisobjectivesstrategytacticsactioncontrol 3. strategysystemsfunctionsresourcessuppliersotherstakeholdersintermediariescustomerscompetitorspoliticalforcessocialculturalforcestechnologicalforceseconomicforcesenvironmentalforceslegalforces…