 Personality:- Personality can be defined as ‘those inner psychological characteristics that both determine and reflect how a person responds to his or her environment’.…

Amity Business School Amity Business School MBA Class of 2014, Semester II Consumer Behavior Ms.Vandana Gupta Amity Business School Opinion Leadership The process by which…

PCB COMMENTARY SUMMARY NOTES BY: Jiawen, Ameen, Rengie &Yanquan T2C03 DEgage is the name of our magazine. The first two letters are highlighted to symbolize DE, as the…

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K community model

1.   2. THE NEW CONSUMER 3. The new consumer is a USER of Web 2.0 tools and Social Media 4. This consumer: Generates Media Multiplies content Recommends products 5. Facebook…