Slide 1 THE THIRD WAY: PUBLIC ENGAGEMENT Richard Edelman Becoming an Engaged Organization in a Connected World October 5, 2010 I Thesis II Landscape III Third Way – Public…
1. 2. THE NEW CONSUMER 3. The new consumer is a USER of Web 2.0 tools and Social Media 4. This consumer: Generates Media Multiplies content Recommends products 5. Facebook…