1. At the heart of a great brand is a great product. Product is a key element in the market offering. Market leaders generally offer products and services of superior quality.…

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1. FORM 10-KSECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549(Mark one)[] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR…

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1. Chapter SevenProduct, Services, and Branding Strategy 2. Copyright 2007, Prentice Hall, Inc. 7-2Define product and the major classifications of products and services.Describe…

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